Our Business
From multi-brand beauty retail to exclusive brand management, Baghe Khatina is one of Iraq's most established cosmetics groups — built on 25 years of experience and the "best of the best" concept.
Scope of work
The group sells over 150 brands covering more than 7,000 skincare, fragrance, makeup, haircare, body care, handbag, and accessory products under international and own brands. Our retail network includes multi-brand stores across Iraq, 4 wholesale stores, 43 Flormar specialty stores, 2 Marka specialty stores, and 1 Opulent specialty store.
Brand management
Baghe Khatina operates as the sole agent for international cosmetics brands in Iraq and is today one of the largest sole agents in cosmetics in the country, managing more than 6 exclusive international beauty brands — accounting for over 75.3% of total retail turnover.
Exclusive brands we represent
- Flormar
- LAKMÉ Cosmetics
- Ákos
- SPS Cosmetic
- Renée Blanche
- Pretty by Flormar
Business strategy
- 25 years of experience in cosmetics retailing.
- Excellent, long-standing supplier relationships with global purchasing capabilities.
- Continuous employee training on product knowledge and service skills.
- The "best of the best" concept with open display for beauty products.
Business network
Our stores and counters span Duhok, Erbil, Baghdad, Basra, Kirkuk, Sulaimaniyah, Anbar, Najaf, Diwaniyah, and Babil — a total of 8 multi-brand stores and 47 single-brand locations across Iraq.